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Every Clothing Brand With Goods Made In Bangladesh – Aided And Abetted By The...
Eleven hundred and twenty seven factory workers confirmed dead and the search for more has ended; people buried under the rubble of corruption made possible by every government agency who looked the...
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Ralphs Grocery Company – A Tale of Opportunity Cost
This little story of Brand Ambassadorship took place early this week, when my wife went to the Ralphs market near our home in Manhattan Beach, CA. It was a quick trip to pick up some almond yogurt,...
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Paula Deen’s Brand Will Survive And Thrive
Don’t worry about Paula Deen. She’ll be just fine. People will forget about the racial slurs in a short time; they will fade into irrelevance. Paula’s apologies appear to be more genuine than anything...
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Strengthening Your Internal Brand
It’s difficult to create great Brand Ambassadors when 70 per cent of your employees hate their jobs. A recent Gallup study finds that 70 per cent of American employees either hate or are totally...
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The Tour de France – Rebuilding Brand Integrity One Race At A Time
On Sunday, July 21, 2013 Chris Froome, from Great Britain, won the 100th Tour de France. The significance of his victory lies in the way in which he addressed the issue of illegal doping and how it has...
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Anthony Weiner and Bob Filner – Values Lessons For The Rest Of Us
Ah, politics, our finest example of power masquerading as public service. Anthony Weiner wants to be the next mayor of New York City. Bob Filner would like to remain the mayor of San Diego. Both of...
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Authenticity – The Clay That Molds Your Personal Brand
I recently watched a TED talk by Julie Taymor, a brilliant film, theater, and opera director. Among the vast array of her works, she translated The Lion King from film to the theater production on...
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The Washington Post: An Epic Brand Story In The Making?
What happens as a result of Jeff Bezos’ acquisition of the Washington Post could turn out to be the story of the resurrection of the newspaper publishing industry. If it works, it will be the dawn of a...
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Values, Brands and Cultures – Making the Connection Real
I know that many companies have articulated and defined their Core Values. They make sincere attempts to live those Values. Sometimes their efforts are continuous, sometimes sporadic or situational....
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A Developing Brand: Al Jazeera America
Its parent company is anti-America; at least many fear that it is. Al Jazeera is owned by the government of Qatar and Qatar itself is essentially ruled by one family. Qatar has lots of oil and gas....
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